2020 revealed a new shift in customer behaviors and patterns that are going to continue into the New Year. As we dive deeper into 2021, it’s the perfect time to sit down with your company or organization to evaluate the strategy of your web design to encourage customer engagement, increase sales and create meaningful experiences. We’ve put together the top five web design trends your business should invest in for 2021.
1. Smart loading Content
The hottest trend of 2021 is to develop smart loading content. Your website could be too heavy with the number of coding, plugins and graphics integrated on your website. A heavy website can negatively affect the experience your customers will have on your website, and even turn customers away from your website. A smart loading website is a website that only loads the relevant content a user needs to view. For example, most visitors do not reach the bottom of a webpage, so it’s unnecessary to load all the content on the bottom of the page because it will slow down your load time. Smart loading pages allow users on any device to get the content they need in a faster amount of time.
2. Interactive Layouts
There are so many creative ways to use technology to engage your customers, as we’ve learned from COVID-19’s push to digitalize businesses. Customers enjoy websites that have interactive and responsive components. For example, many hotels provide virtual tours of their property using technology, such as virtual reality, that allows customers to feel like they’re experiencing the property from the comfort of their own home. Interactive experiences will keep potential customers on your website for a longer time. According to GuestCentric, websites that offer some type of interactive experience are clicked on ten times more than properties without this technology.
3. Integrating Chabot Customer Service on Your Website
One of the top design trends for 2021 is to integrate a Chatbot on your website. Imagine being able to answer customer’s questions and concerns at any time of the day, without having to even pick up the phone. A Chatbot provides businesses the power to stay in touch with customers, answer important questions, and offer support around the clock. Installing this pre-programmed application on your website will help increase the level of customer service you can provide on your website. This application can even respond to customers in multiple languages with its automatic language detections.
4. Dark Mode Layout
The dark mode aesthetic is very popular because it looks modern and allows design elements to pop from the screen. Many popular social media platforms and websites offer dark mode layouts as an alternative to their original website design. Dark mode layouts reduce eye strain and are easier to look at in low light environments.
5. Attention-Grabbing Titles
It takes about 0.05 seconds for users to form an opinion on whether they like your website or not. You must use this short amount of time to keep your customers engaged and increase retention. Using bold, large titles that quickly communicate to your customers in less than 15 words is one of the biggest design trends for 2021.
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